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Knowledge is a powerful asset that can help you grow your business. Effectively capturing and using knowledge that can be shared with others and help you to progress. How can you use this knowledge to competitive advantage? Read on to learn how sharing knowledge helps you to grow your business.
Develop a Deeper Understanding
One of the best ways to become more of an expert at something is to teach it. A cornerstone of knowledge management is to educate others on certain topics, which can help you to develop a deeper understanding of the subject and learn any new or any areas that you’re unsure of. You expand your expertise and answer any questions, which helps you teach yourself while you strengthen your business.
Meet for the Purpose of Knowledge Management
Monthly meetings with the entire staff, either company wide or department wide, with some set questions can uncover marketing ideas and competitive strengths that are unique to your business and can create more success. Effective collaboration and communication that encompasses your entire business will give knowledge the power to really grow your business.
Create New Marketing Channels
Knowledge management will uncover each employee’s strengths and unique abilities. Having more than one person creating and taking on marketing activities can help turn your business into a customer oriented enterprise. Have knowledge sharing meetings recorded by either video or a transcriber so you are sure to capture all the great ideas. And remember that a mediocre idea, once it gets knowledge sharing added to it, can become a great idea.
Increase Productivity
A deeper understanding of knowledge management can help to streamline productivity and make resource use more efficient. Knowledge can be captured and assembled into an online course that employees can access to learn about the most efficient way of doing or using something.
Through knowledge management, an online course can offer open access and directions that provide insights into job roles and duties to streamline work processes and management time.
Establish Your Reputation In Your Industry
Knowledge management helps you to establish an industry wide reputation because it facilitates becoming a thought leader. While the best ideas may be competitive secrets, many ideas will arise in the meetings that can be turned into speaking engagements, seminars, eBooks, blogs, and online courses, that raise your business profile. This will position you as a thought leader which will help your business to grow.
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