Watches link the biological time with the physical one. Indeed, a watch has also been considered a complex, unconscious symbol that human mind associated with phantasms, dreams and undisclosed desires. So, whether you are a rational person and you wear a watch to check time or a dreamer fascinated by the shape of the watch, the conclusion is simple. We can not live without this item.
The anthropological French school studied the evolution of watch fashion and admitted that people associate time with immortality. Since watches are a symbol of time passing, they are associated with eternity as well. This idea is proved by the people who wear watches just as jewelry. Maybe they are only pendants, or brooches or bracelets, or even wristwatches, but their main function is not to show time. These watches are just meant to embellish.
Once the era of gadgets started to develop, clocks and watches have never been perceived as simple instruments. The conclusion emerged because watches did not show just the local time. They may indicate the hour from different countries, where those who wear them do not intend to go, not even to contact people from there. Some watches had strange and intricate covers that took plenty of time to be opened. Others have the ability to indicate the time a special event is planned, or the time related with an ancient civilization's calendar. Others had incorporated certain useful tools: pen knives, nail files, chains, spanners or keys. The watch had always been a miniature of organization which began to be more intricate.
When someone tries to choose a watch, he does not look for a tool, but for a concept. Nowadays, there are many materials used in the watch industry. We want to wear jewelry but the metal of the watch may be a precious one, such as gold, platinum or silver. Some other times, there is only wood or leather, but the watch looks like a little masterpiece. And most of the times, these materials are embellished with precious stones or with embroideries of any kind. Paintings or with special mosaics may be found on the back of special watches. Every watch may become a jewelry with filigrees.
Gold, platinum and precious stones show power, control, and magnitude. Natural materials as leather or wood show warm and discreet elegance. A watch has all these together. So, a watch shows not just the brand, but a more detailed image of the owner`s preferences. So, the watch is not an identifiable object only because it indicates time, but because it's a part of everyone's personality, individually.